The Fail Whale
Singapore Tops the world in Adoption of Social Media. However from the next few ads, it clearly shows that Singapore needs more Twitter awareness. Anyone trying to use the Fail Whale as an advertisement that does not involve fail, automatically FAIL. The Fail Whale graphic which appears whenever Twitter is overloaded.
The ads shows not only a failure to be creative, but also failure to use the right imagery.
In another words, the advertisement is an epic FAIL. SMRT Service in Singapore, kinda fail in many ways as well. So it is appropriate.
This is my favorite Fail Whale
-- Iron Bowl